The Wellness Directory - WHY?
As a registered health and fitness coach within Auckland, I have always placed an emphasis on a 'wholistic' fitness and health regime. Thus, I strongly believe in networking with other complementary healing practitioners, such as massage therapists, osteopaths, naturopaths and herbalists (to name a few), to further enhance the overall wellbeing and lifestyle of my clients. Clients will typically challenge this network idea in the following 3 ways:
"WHY do I need to see another health professional?"
"HOW can I find out about this practitioner and their methods of practice?"
"Can I go ONLINE and find more details on how their therapy can help?"
Failure to address any of these questions often results in client uncertainty and procrastination which, usually, leads to inaction. The Wellness Directory was hence founded to help give Aucklanders a more informed and accurate choice of local (natural) health therapies and therapists.
Why We Didn't Want To Be 'Just Another' Health Directory:
Alongside health and fitness, I have worked in the internet marketing field for the past 3 years. One key thing I have noticed is that greater web exposure and more relevant, current health information is equal to more targeted web traffic for practitioners.
How does this make The Wellness Directory different?
We strive to be a 'Practitioner's Directory'; a community of expert practitioners, with access to a greater range of marketing tools such as articles, treatment offers, current health events, a regular public newsletter and a comprehensive 5-page business profile. Our overriding public aim is to give Aucklanders a deeper insight into which natural therapies and/or therapists are most suitable.
Founder - Jonathan Callinan
Auckland Research:
We also surveyed 100 Aucklanders (non-health
professionals) and asked what information you deemed to be the
most important and relevant when searching for a local
health practitioner online. A lot of the valuable feedback we received helped to create a directory specific to your web searching needs. Find out the Top 5 Responses by clicking HERE.









