Pure Healthcare

At Pure Healthcare our Doctors of Chiropractic, Osteopaths, Massage Therapists, Acupuncturists, and Naturopaths work cooperatively to give you the exact care that you need .  We help you get better & faster, using a natural approach that is drug free; All of our practitioners are highly qualified and experienced. If you do not know where to start, ask to speak to our Clinical Director, Dr. Cherye Roche, and she will help you to choose the right practitioner. At Pure Healthcare it is all about YOU!


The Chiropractic Doctors at Pure Healthcare all practice what we call "Wholistic Chiropractic".

This means treating the "whole" person by treating the CAUSE as well as the symptom. We do this by integrating Chiropractic care, exercise, nutrition, and lifestyle advice to help you get well and stay well.  

Call now for an appointment on 09-414-2225 or read on to learn more.

Orthotic Therapy

What is a GaitScan

A diagnostic tool used to analyze your functional foot biomechanics.  The data from this dynamic foot scanner is then used to prescribe custom foot orthotic. The Gait Doctor, Dr. Cherye Roche, at Pure healthcare in Albany, notes that the TOG GaitScan system has 4096 sensors, and a scan rate of 300 frames per second.  

GaitScan™ is a state of the art diagnositic tool that assists Dr. Cherye to assess how your foot function is effecting the dynamic motion of your entire kinetic chain from your foot/ankle, through your knees and hip, as well as into your pelvis and spine.  Then, she can prescribe a pair of custom dynamic functional foot orthotics to balance your foot function.

Are orthotics right for you?

In your mind tick the conditions below that apply to you:

Muscle pain, tension or spasm?

Pain and grinding in the knee? (Patello-Femoral Tracking Syndrome)

Low back or sacroiliac pain? (Sciatica)

Leg length inequality?

Ball of the foot pain? (Metatarsalgia)

Bunions? (Hallux valgus)

Foot arch pain? (Plantar fasciitus / heel spur)

Shin splints / calf pain?  Posterior Tibial Tendon Disorder

Symptoms that…

Increase with running, walking or standing?
Do not responding to physio, rest / stretching?
That improve with care but return with activity?

YES to any of these means that you may be a candidate for gait analysis using Gait Scan technology, and custom foot orthotics based on the findings from the GaitScan. This will ultimately address the underlying problem and help to resolve the condition.

Find out more>>>>

To learn more about GaitScan technology and Dr Cherye Roche go to www.gaitdoctor.co.nz

To download a brochure called Putting your body in balance with orthotics click here

To download a brochure called A picture is worth a 1000 words
click here


Osteopaths focus on how your skeleton, joints, muscles, nerves and circulation work together to improve your health and well-being. Osteopathy is a hands on approach to healthcare recognising the important link between the structure of your body and the way it works. Osteopaths treat different injuries and sources of pain with a wide range of techniques using their hands.

Osteopaths help the body back to a healthy state and in doing so help to treat:

  • Headaches and migraines
  • Low back pain
  • Disc injuries
  • Sciatica
  • Referred pain into legs and arms
  • Pregnancy related pain, pre and post
  • Sporting injuries
  • Shoulder injuries, including rotator cuff problems & frozen shoulders
  • Knee pain
  • Asthma
  • Sinus pain

Osteopathy benefits all age groups from children to the elderly.

To find out more>>>>

Acupuncture and Traditional Chinese Medicine (TCM)

At Pure Healthcare in Albany, Acupuncture and Traditional Chinese Medicine (TCM) are delivered by a professional Chinese medical doctor, and have a positive and powerful healing effect on diseases or disorders by activating the body’s self-healing ability. Acupuncture and TCM are globally accepted as useful treatments, with hundreds of scientific medical studies proving its effectiveness in treating a wide range of conditions. The wisdom and practice of Acupuncture and Traditional Chinese Medicine have been successfully maintaining people’s health for thousands of years.

Acupuncture and TCM are a “holistic” approach to help the body to restore balance on many levels. Practitioners use a variety of techniques to create change in the physical body as well as the emotional and Spiritual bodies. Acupuncture and TCM herbal treatments can be used separately, or in combination to achieve the desired outcome for the patient.

Our Acupuncturists at Pure Healthcare in Albany, use a thorough and detailed approach to assess your health from both a Chinese medicine perspective, and Western medical perspective, to decide on the most appropriate course of treatment. In addition to Acupuncture and Chinese herbs, dietary / lifestyle advice, exercise (Tai Chi) or breathing techniques (qi gong) may be provided to help you recover better and faster.

The usual course of care involves 6-8 treatments to see how the body responds to the treatment, and to determine the next phase of treatment, if required. This varies considerably depending on the nature of the complaint, and the current state of the patient’s health. The longer the condition has been present, and the worse the patient’s basic state of health, the longer the treatments take to achieve the desired outcome.

How acupuncture can help you?

Acupuncture can be used to treat a variety of conditions .

A few conditions we focus on at Pure Healthcare are:

  • Pain relief and injury healing
  • Infertility
  • Period problems: painful period, heavy period, irregular period
  • Pregnancy complications: morning sickness, back/shoulder pain, breech position of baby, labour induction
  • Breast feeding difficulties: low milk flow, mastitis,
  • Hormonal imbalances: hot flush, menopause
  • Headaches and migraines
  • Weight loss
  • Pari-cancer treatment: helping with chemotherapy and radiotherapy side effects
  • Neurological diseases: post-stroke, facial paralysis (Bell’s palsy), carpal tunnel syndrome
  • Addictions –smoking, alcohol, food
  • Skin disorders: acne, eczema, shingles/herpes zoster,
  • Emotional disorders and psychological conditions: depression, anxiety, stress, sleeping difficulties.

Find out more>>>>

Massage / Exercise Rehabilitation / Fitness Expert

Exercise Physiologists have a unique ability to incorporate sporting performance with injury management and biomechanics.  It involves prescribing specific exercise programs for people from all levels of health and fitness. This ranges from sub-acute sports injuries and post orthopaedic surgery to elite level athletes looking for more specificity in their training regimes. In addition, Exercise Physiologists have experience in the management of chronic disease problems such as diabetics, heart disease and obesity through exercise and working with special populations such as children, elderly and stroke patients.

A healthy lifestyle is a combination of spiritual, mental and physical wellbeing. The aim is to help you achieve full physical health through custom designed fitness programs.  These can range from disease prevention for osteoarthritis, lower back pain, cardiovascular disease and diabetes to managing anxiety related disorders and depression.

Research has shown that participation in regular activity and exercise provides the following medical & health benefits:

  • Improvement in cardiovascular function
  • Helps reduce high blood pressure & cholesterol
  • Decrease anxiety and depression
  • Enhance feelings of well being
  • Enhance work performance & ability to concentrate

All sessions will include a comprehensive analysis of your current levels of fitness and goals and I will then put together a program that may include any of the following:

  • Sport specific & technique training
  • Rehabilitation & injury re-training
  • Resistance & strength development
  • Pregnancy related fitness
  • Core stability strengthening
  • Chronic disease & weight management
  • Body composition assessment
  • Sport Massage Therapy

Find out more>>>>

Naturopathy - Wellness Naturally

At Pure Healthcare our Naturopaths are qualified health professionals. All of the Naturopaths at Pure Healthcare have a Bachelor of Science and/or a Bachelor of Natural Medicine degree, keep up to date with current research and professional development as well as belong to the New Zealand Society of Naturopaths (governing regulatory body).

They make use of screening tools such as hair testing and Hemaview (hyperlink to hemaview page) to help in the assessment and formulation of a comprehensive treatment plan for your problem. They may use herbal remedies, Bach flowers, nutritional supplements, and give dietary and lifestyle advise to improve your health and wellbeing holistically.

A personalised report is created with each follow-up consultation so that you can track the improvements in your health throughout your treatment course.

Our Specialities include but are not limited to:

  • Adrenal Fatigue
  • Chronic Fatigue
  • Stress Management and Energy concerns
  • High / Low Blood pressure
  • Allergies(incl. Asthma, Eczema, Food Intolerances and Environmental Sensitivities)
  • Immune Support
  • Detoxification
  • Gut & Digestion (incl. bloating, indigestion, IBS, Crohns, Coeliac Disease and Food Intolerances)
  • Hormones (incl. Fertility, PCOS, Endometriosis, PMS and Menopause)
  • Skin conditions
  • Weight Management

Find out more>>>>

Meet our Pure Healthcare Team

Dr Cherye Roche

Clinical Director of Pure Healthcare NZ (Albany and Auckland clinics)
Over 20 years in Chiropractic Healthcare as a practitioner, University lecturer and international speaker on clinical biomechanics
Trained in the USA - University of Western States Chiropractic college
Clinical focus: Helping people resolve chronic joint and muscle problems by identifying and treating the cause as well as the symptoms 

Click here for Dr Cherye's full bio


Dr. Jason Berry
Sports Chiropractic Doctor

My qualifications:

Doctor of Chiropractic (South Africa 2006)

Professional Biography

Dr Jason Berry, joins our team after 10 years’ experience in Cape Town, South Africa. He is a passionate and skilled Doctor of Chiropractor.

His strengths are:

  • Getting you better faster
  • Getting you beyond just being pain free
  • Providing only as much care as is necessary to relieve pain and restore your optimal function
  • Progressively decreasing the frequency of your care while teaching you how to become more independent with improving your own health
  • Assessing for underlying biomechanical abnormalities to find the root cause of your problem
  • Sports and work performance enhancement

His extensive experience includes:

Post graduate investigation work with headaches, their causes and treatments

Click here to view Dr Jason Berry's full bio.

What do our clients say?


I got my orthotics in October, as part of a wider campaign to improve my health - and more importantly to play better and more consistent golf...

My handicap has reduced by two shots, I don't play the last 2-3 holes with feet dragging along behind, and I recently made the semi-finals of the match play championships. Along the way I have ditched two pairs of golf shoes that were obviously too small and can honestly say that I hardly notice having feet nowadays - that in itself was worth the investment!

It's a great feeling to stand over a shot knowing that the platform for the swing is now stable, and that comfort also applies to walking and general day to day activity. Although I have had custom made orthotics before these have a much better top layer (my others slipped a lot) and they give the impression of being built to last.

I look forward to continuing the improvement, while remaining comfortable and stable!"

Andrew W, age 49.

 “Bradley is a 15 year old distance runner. Last October when his training programme was changed he started to get pains in his left ankle, knee and hip. After continued exercises that were suggested by other health professionals the pain continued every time he ran. I finally talked him into going and seeing Dr Cherye.

We booked in a GaitScan (orthotics were ordered) and he started to receive regular adjustments from Dr Cherye building up to the Secondary School National athletics competition in December. At this meet it was his first time running 3000 metres on the track. He did a PB of 9.17.47 coming 4th in NZ for junior boys.

Since wearing in his orthotics he has had no pain He ran a personal best at WBHS schools athletics day in the 1500 metres. Two weeks ago he came first in the intermediate boys 3000 metre North Harbour Secondary schools meet at North Harbour Stadium. After this race a lady went up to him and said it was lovely to watch him running. This week he came a very close 2nd in the 1500 metres. At the end of the run he said all his fellow runners were complaining of sore muscles, he had no pain.

Orthotics have definitely helped and improved Bradley's running. With the help of Dr Cherye and his coach at Westlake Boys we look forward to a great future in his running career.”

Testimonial W by Bradley's mum

Bradley H, age 15.

"Although I am only 26 years old, it has been an incredibly long journey for me to get to this point I am now with my mobility. I have experienced chronic pain in my foot since the age of 10, and got stomach ulcers at 12 due to the continuous use of strong NSAIDS (anti-inflammatories). At age 22 I was told that a surgery would help, however this made things worse. I had an iliac bone graft and an arthrodesis of the cuneiform and medial navicular joint in my foot due to bilateral degeneration of those joints. Unfortunately the arthrodesis did not work, so I was not able to use my foot. I also ended up with a lot of nerve pain from the iliac bone graft. Around 5 months after surgery, I was eventually told by a surgeon that I would no longer be able to walk due to the failed arthrodesis. To stimulate the bone growth at the site of the failed arthrodesis, I went overseas and spent a year receiving intensive acupuncture and TCM. These treatments were successful in stimulating the joint to fuse, but it had limited effect in regards to facilitating my ability to walk.

I have had various orthotics before and after the surgery made by different physiotherapist and podiatrists which were marginally helpful, but because I was told that these orthotics would create the best outcome possible, I became emotionally attached to them. Then my Chiropractor encouraged me to try something new and different - TOG orthotics using GaitScan technology. The dynamic assessment of my feet was used to prescribe custom, dynamic, semi-flexible orthotics that work great, and fit into the shoes I wear.

Now I am able to get fit for my upcoming wedding by running! I can now run (admittedly slowly) for 4 km with limited pain. I have also gone on a 20km return hike to Cape Kidnappers. This is no big deal for most 26 year olds, but for me it is a fantastic development in my mobility. Having tried everything including conventional western medicine, drugs, physiotherapy, podiatry, osteopathy, a range of health supplements and inappropriate orthotics, I am glad I persisted and found the GaitScan analysis system and TOG orthotics. They have significantly improved my quality of life and I now look forward to a happier and healthier, and a future with less pain."

Adora K, age 26.


Pure Healthcare
Dr Cherye Roche
Suite 103, Apollo Health and Wellness Centre
119 Apollo Drive,
North Shore City 0632

Phone: 09 414 2225

Visit Website

Contact Us
(* Indicate Mandatory Fields)