About Us

Jonathan Lee
The Wellness Directory is one of New Zealand's most popular complementary health sites. It was created in August 2009 by former fitness coach and entrepreneur, Jonathan Lee.

Jonathan is a past Executive Board Member of the Natural Health Practitioners New Zealand (NHPNZ) and a full-time advocate of natural health and its associated lifestyle benefits.

The directory was founded to bridge the gap between the Kiwi public and qualified natural health practitioners. It has since become a credible resource for developing self-awareness and health independence.

The Wellness Directory allows the public to choose between registered and non-registered practitioners across multiple modalities.

The Wellness Directory For The Public

Our vision is to empower New Zealanders to lead pain-free and healthier lives. We achieve this by increasing awareness and education of natural health modalities, practitioners, products, and modern expert advice.

  • Creating an informative medium with the latest natural health choices
  • Increasing awareness and understanding of complementary medicine
  • Building greater interaction between the public and practitioners
  • Establishing the importance of complementary health in society
The Wellness Directory Launch 2009

The Wellness Directory For Health Practitioners

We support health practitioners in building online awareness and influence in the natural healthcare industry. More accessible information benefits the public by:

  • Increasing natural health options across New Zealand
  • Reducing dependence on long-term medications
  • Encouraging greater self-awareness and health independence
  • Improving credibility within the Ministry of Health
"I recently became a member of The Wellness Directory to further promote my Health and Performance Coaching business. Within nine days I received my first enquiry. When I asked how she found me, she said she searched 'EFT Hamilton' and The Wellness Directory was the first result. The support with layout, article publication, and social media promotion has been superb. Thank you!"

- Linda Wells, Outcomes Unlimited, Hamilton